Avid had an event on Sunday too
By S Simmons. Filed in Editing |
 
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While the Apple/Steve Jobs reality distortion field was bending space and time (as always happens at an Apple event) during the NAB Lights, Camera, Apple event on Sunday, Avid had their own press conference on Sunday as well. Digital Content Producer has a couple of posts on the event: Part 1 and part 2. Avid released a flurry of press releases on Sunday that goes into more depth about what was mentioned at the press conference. There is the Avid open platfrom initative which has Avid “collaborating with more than 50 leading software and hardware manufacturers to promote open workflows, standards, and product interoperability for digital media production professionals.” Avid Unity MediaNetwork seems to be getting an upgrade and there is mention of it on the show floor with Adobe Premiere and Apple Final Cut Pro running on it! They also demoed the newest versions of Media Composer and Xpress Pro, both with Intel capability, as well as new technologies such as the DNxHD codec and ScriptSync.
If you are like me and can’t make it to NAB keep an eye on these blogs: The NABlog from Digital Content Producer and FreshDV who is doing a video podcast from the show floor. If you have any other good NAB coverage blogs and links, please post them in the comments below.
