AppleInsider: something super secret at Macworld
By S Simmons. Filed in Editing |
According to AppleInsider there is going to be a “surprise presentation” for Final Cut Pro user groups at this year’s Macworld. From the AppleInsider website:
When a collection of Final Cut Pro user groups assemble to hold a meeting at Macworld San Francisco later this month, Apple will have a surprise presentation for its guests, AppleInsider has learned.
The January 16th gathering, which follows a day after Apple chief Steve Jobs’ Macworld keynote, will feature “something super secret” from the Mac maker, according to the announcement.
Is this going to be the rumored Shake replacement or just an update to Final Cut Pro? Maybe Apple will finally announce good Blu-ray support for DVD Studio Pro as well as Blu-ray optical drives either installed internally in Mac Pros or as an external Firewire unit. We’ve seen the reports that Apple won’t be exhibiting at NAB 2008 but it’s really not that far away so maybe we will finally get a formal announcement of Final Cut Extreme and then get it shipping around NAB. Hopefully Color will get a big maintenance update. Or maybe Apple is selling Final Cut technologies to Avid. Whatever it is, we’ll know something around the 16th.
Thursday, January 3rd 2008 at 9:37 am
Or… Michael Horton, head of LAFCPUG, used the same language he does for every Supermeet “Super Secret” and Apple Insider are too stuipid to realize it’s his standard spiel.
Bottom line, no announcement from Apple at MacWorld’s Supermeet. The Agenda is super secret, not the announcement. Check the record, Mike writes it this way every time.
Shake’s announcement will be announced at NAB 2008 or 2009. Not some User Group Supermeet. (Just how much press will be there? I thought so.)
Sorry Scott, you’ve been taken this time.
And “Final Cut Extreme” we’ve got – FCP 6 with the AJA Io HD. That was the genesis of “Final Cut Extreme” rumors (which were never credible because Apple doesn’t do video hardware.)
Logic first, then speculation
Cheers
Philip
Thursday, January 3rd 2008 at 10:26 am
Taken? Awwww man I was just linking to a story of interest. It’s fun to speculate on what might be (and what we really wish might be!) especially down south when we aren’t able to make the trip to all the big shows. Work often calls first. I don’t remember anything in the past as specific as “Apple presents: Something Super Secret” as it says on the LAFCPUG page about the Macworld event but I don’t know the guy in question so maybe it is hyperbole. But we can dream can’t we?
Thursday, January 3rd 2008 at 10:27 am
??what about final cut server??
Thursday, January 3rd 2008 at 3:01 pm
It depends on what the meaning of “do” is! I think there have been projects, like the Trimedia chip that didn’t ship in part because of the billion dollar loss that year. It took them years to finally adapt and add Firewire another way.
There’s no reason why Apple would NEVER do video hardware beyond Apple TV as it is, or talk about a project they just announced the previous day at a major meeting of their pro video users. But it is speculation…
Friday, January 4th 2008 at 2:42 am
FWIW, a lot of press show up at SuperMeets.
And “Super Secret” is not so much hyperbole, but simply a phrase I use when I honestly don’t know what the speaker is going to present. And n the case of Apple I honestly don’t know what they are going to present. Thus, it’s “Super Secret.”
Friday, January 4th 2008 at 7:03 am
well maybe “super secret” is a little-bit hyperbole ….. it does imply there’s something big cooking. It would be a great surprise if there was a big announcement from Apple. While it SuperMeet certainly isn’t as big as NAB wouldn’t it be cool to see a big announcement at a real customer focused event like the SuperMeet? I think something like that would really make the little customer feel a lot more connected to a big company like Apple, especially considering their consumer electronics focus of late! Good luck at the Meet, I wish I could be there.
Friday, January 4th 2008 at 10:49 am
Macworld is usually not the place for pro video announcements. That said, Apple (who are huge supporters of SuperMeets and always have been) use the event to update us and teach. Which is essentially what each presentation at this event will do. Teach us something. Not sell us something.
And really “super secret” might come off as hyperbole, but it’s really just a take off on “super meet.” But it’s fun to see the rumor sites speculate on it.
Friday, January 4th 2008 at 1:43 pm
So it’s only “super secret” because you told only Philip what Apple was going to present?
Friday, January 4th 2008 at 2:25 pm
Mike didn’t tell me what Apple might be presenting because he still doesn’t know! But I know Mike and his language style for these events tends toward hyperbole so it just made sense.
Interesting to see how rumors get started though.
cheers
Philip
Thursday, January 17th 2008 at 7:02 pm
So… what ever came of this big super secret announcement? Oh, nothing, right, just as I suspected.
Thursday, January 17th 2008 at 9:15 pm
Well Koz I don’t know what became of it as I wasn’t there! Maybe Philip or Michael will drop by and give us update on what went down.
Oh, and there was that Final Cut 7 introduction…..