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You Tube demos of 2 new Avid effects

By S Simmons. Filed in Avid editing, from the net, Internet resources  |  
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Norman Hollyn went to an Avid event in Burbank recently and he posts a great article about all that he saw. It sounds like this was a great chance for Avid to continue it’s New Thinking and show the upcoming offerings to what may be its most important and dedicated group of customers, Hollywood editors. He also links two You Tube videos that show two of the newest features, the sub-cap effect for open captioning and the new timecode effect. Now some Avid-haters might say “well Final Cut Pro has had a timecode generator and reader for a long time so once again Avid is playing catch up.” FCP has had a BITC effect for a long time but Avid has to as part of the Illusion FX (I think it’s under the Illusion FX… don’t have it in front of me). What this new AVX timecode effect does is take the concept of the burn-in and really do it much better than what has been seen in an NLE application.

See the sub cap video here at this link and the new timecode effect is demonstrated in the video below:

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This entry was posted on Monday, May 19th, 2008 at 6:28 am and is filed under Avid editing, from the net, Internet resources. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One comment to “You Tube demos of 2 new Avid effects”

  1. Comment by Andy:
    Monday, May 19th 2008 at 7:39 am

    The AVX timecode filter is definitely well thought out, although not especially groundbreaking … but then I guess there’s not a lot of ground left to break in the realm of BITC :-)
    For me, a realtime overlay a la Edius would have been a more preferable approach (whereby the typical BITC display available in the NLE’s viewer display can also be displayed as a live overlay to the video output)
    Got to love the warm fuzzy feeling AVID are starting to give off though … its been a while. Great to see them back. I just hope their competitors are sitting up and taking notice … and are willing to compete.