The Editblog

I received an interesting email this morning:

My name is Ewout de Wit and I study Marketing and Consumer Behavior at Wageningen University (Netherlands). To finalize my Master program I will conduct a research on “post-production software” and additional software (third-party).

In my research I mainly will focus on the online behaviour of content creators with respect to post-production software plug-ins and tools. I specifically study the search behaviour, the main factors that influence the buying decision making and price perception. Since last week I’m distributing the survey links at several forums related to post-production / editing.

I was wondering if you could mention my survey request in one of your blogs. Would be great to collect more responses through your web site. Of course I can provide you the results of the survey. Look forward to hear from you.

I took a few minutes myself and answered the survey myself. It’s an easy few minutes that asks questions about our behaviors when evaluating and buying post-production tools. There’s also specific questions asked about a number of vendors that many post-professionals know very well. Please take a few minutes to answer the survey (it’ll probably takes less than 10 or 15 minutes). If nothing else I think the results would be rather fascinating study of our software/plug-in buying habits and what influces them. Click on over and take the survey yourself.

By now you’ve heard that the 8th Annual Macworld FCPUG SuperMeet is this Wednesday, January 7 at 7PM  at the Robertson Auditorium, Mission Bay Conference Center in San Francisco. I spoke with Michael Horton yesterday and there’s still tickets available (though they might not be for long since these things usually sell out) so get your tickets here. It looks like there’s a lot of great raffle prizes including a FireStore FS-5 100GB
Portable DTE Recorder, a Matrox MXO2 for Mac, a GlideCam4000 Pro and lots of software … plus “300 Eco friendly reusable ‘goodie’ bags stuffed with over $200 worth of stuff will handed out to first 300  paid ticket holders through the door.” I’m most intrigued by this: Craig Yanagi of JVC will announce the world’s first acquisition product developed especially for Final Cut post production. Come and be a part of this historic event. While that will be exciting to see what they have I kind of look at that as a small clue that maybe JVC knows something about the future of Final Cut Pro that us mere mortals do not. That there is a future and the Pro Apps aren’t for sale. I can’t imagine that JVC would develop a product only for FCP if there wasn’t a guaranteed future with the product. And since is says “Apple: The latest on Final Cut Studio” on the event website maybe we will get a taste of that future at the event! (Not bloody likely) Since this is the last MacWorld with Apple’s participation it may be the last MacWorld Supermeet! If you are going to the event and are part of the editing and post Twitter group then please tweet from the event to let us know what is going on.