New That Post Show online about Avid and FCP and marketshare
By S Simmons. Filed in Avid editing, Blogs and links, Final Cut Pro, from the net |
There’s a new That Post Show up and online and it’s a familiar subject that we all love to discuss but with an unfamiliar twist. On this episode I sat in on a discussion about Avid and Final Cut Pro but it wasn’t the usual which is better, which is best battle but instead we discussed the software apps based around this idea: marketshare. Guests on the show included myself, Jason Diamond, Jim Geduldick, Shane Ross and host John Flowers. I think this was an important discussion to have since we tried to stay away from the question of which application is better. As I’ve always said, they are both equal tools and capable of doing equally great work. The question of marketshare for any product is often hard to pin down, especially when you don’t have sales figures. I think our panel was able to bring interesting opinions since we all work in a variety of different markets.
Questions asked include:
- Is Avid “losing market share?”
- Is Avid behind Final Cut in features?
- Has Avid’s market share actually increased?
- Is Avid or Final Cut the “Industry Standard” today?
- Can Avid or Final Cut “gain market share” in the industry?
- Hollywood vs. Indie Film – who owns each market?
- Can you make more money with one NLE or the other?
- What about the lagging editor systems, like Adobe Premiere?
You can get the audio file directly here or subscribe to the podcast via iTunes here.
Monday, February 23rd 2009 at 11:20 pm
About to listen to this podcast… Can’t wait… But as far as #8 above, I think if Apple doesn’t work on FCP fast and furious, we may see a new contender in Adobe Premiere.
Tuesday, February 24th 2009 at 6:04 am
Interesting debate. It did inevitably often veer into mines-better-than-yours territory, but overall some good points. One thing I found tricky was always knowing who was speaking – I did wonder though if John could find some software to record future debates which could display a constant static video board with a still of each particitant and highlight their image when they speak (perhaps using their mic activity to determine). Too much hastle no doubt and I’m probably the only listener with a goldfish memory! Thanks.
Tuesday, February 24th 2009 at 9:28 am
“It did inevitably often veer into mines-better-than-yours territory,”
You think so? I thought we did a really nice job of staying away from that!
Wednesday, February 25th 2009 at 5:22 am
Very interesting. Glad you managed to talk about how pay rates are changing for the different systems.
Last week at the Broadcast Video Expo in London someone said “You can use any software you want, but if you tell the client that you are using Premiere, you can’t charge more than £100 a day.” It’ll take a lot more marketing work from Adobe to change that attitude, but history tells us that Apple shows that it can be done.
Alex4D
- Maybe I’d better start doing those free online training courses from Quantel…
Friday, February 27th 2009 at 9:06 am
“You think so? I thought we did a really nice job of staying away from that!”
Generally you did, a valiant effort for sure, since this subject always temps us to choose our corner. There was a section where FC Server was being discussed and certainly it happened here.